The organizers of Barcelona Fashion Week decided to incorporate 3D holograms into the event to provide designers and the audience with a unique and innovative experience, taking fashion to the next level and breaking conventional boundaries. The holograms allowed them to create a magical and futuristic atmosphere on the runway. Their goal was to surprise the audience, captivate their attention, and immerse them in a visually striking world.

The holograms enabled an immersive experience for the audience, where fashion merged with technology, evoking emotions and leaving a lasting impression.

In short, including holograms in Barcelona Fashion Week was an opportunity to transform the way fashion is presented and experienced, offering a unique, emotional, and surprising sensation for both designers and attendees. The holograms provided the perfect tool to achieve this.