As a starting point, the designs of 20 fictional characters and 8 glasses created by the client were used to transform them into filters and stickers. The work involved bringing them to life through animation, creating a unique gesture for each character, and recreating the glasses in 3D.

The final product consists of 28 Instagram filters, which can be used and shared by users. This approach successfully increased the campaign’s reach, engaging a larger audience and leveraging the new interactive tools offered by social media.